We are pixel perfectionists and firm believers that well-written code matters in making long-lasting performant websites, supporting all screen sizes and modern browsers.

We offer high quality services and creative, eye-catching optimized websites friendly to visitors and search engines.

Whether you are looking for a web developer or for design & development, we have a solution for you.

We work with companies, agencies, startups and individuals from all over the world to bring ideas to life.

We are experts in front-end development, websites development, WordPress development, responsive design, blogs and all kinds of web development.

We love what we do. For us every new project is a challenge to be creative and build new experiences!



Lab21 is an award-winning studio with an eye for detail. We create custom websites and tailor-made solutions based on the principles of UX.

We work with companies, agencies, freelancers and creatives to produce experiences.

  • Are you a designer trying to find a developer to bring your design to life?
  • Are you looking for someone to create your website?

Whether you already have a design or you are looking to build a completely new website, we are your ideal collaborator.


  • Custom website development
    We base the CMS (Content Management System) on WordPress, however the front-end of the site is fully customized and we do not use ready-made themes that can be found online. This way there are no limitations in creativity and we can guarantee the quality of our work.
  • SEO setup & SEO friendly websites
    We always include the basic SEO set up, we use semantic coding, schema tags, Google friendly URLs and more.
  • Responsive Web Design, to make your site accessible from any device: from desktop to mobile.
  • Latest technologies & Browser compatibility
  • Website performance & Optimizations for best results
  • Quality of work
  • Website Accessibility (WCAG)
  • Competitive prices
  • No hidden fees

The front end, or in other words the user interface, is the part of the website that the user sees and interacts with. It is a combination of programming, aesthetics and animations.

We use all latest technologies such as HTML5, CSS3 and JavaScript with optimized code along with semantic markup and social media integration that combined, allow the visitor to interact and share. Optimizing a website for search engines (search engine optimization – SEO) is quite technical but a crucial tool of internet marketing as we create conditions for better ranking in search results.

We can create a complete website, with both front-end & back-end system or just the HTML if that is your preference.

Each project is unique with specific needs. In Lab21, we treat each project with respect and create thoughtful animations that best suits it.

We ensure that each website loads fast and renders correctly in all modern browsers and screen resolutions.

Today, the challenge regarding front-end development is that the tools and techniques change constantly and so the developer needs to be aware of new technologies & techniques.

This gets further complicated by the fact that users now use a wide variety of devices with varying screen sizes and resolutions. We ensure that each website we develop shows up correctly in different browsers (cross-browser), different operating systems (cross-platform) and different devices (cross-device), which requires careful planning while creating each website.

WordPress is an open-source content management system, initially used to create blogs. The community and its popularity keeps growing strongly and so are its functionalities.

WordPress offers the ability to get heavily customized, thus offering an excellent ground to build websites.

The CMS (back end) is the part of the system that is not accessible to visitors, but only to the system administrators, who can use it in order to change the website’s texts and content. WordPress  is an intuitive and easy to use system that offers regular updates.

Lab21 has built a custom caching mechanism to increase the website optimization and achieve better speed for the users. The websites we develop are not only optimized but also offer the administrator the ability to update and manage everything on the site, even the smallest detail.

We do not use ready-made themes that can be found online and we try to use as less plugins as possible, all in favor of flexibility and website optimization.

We can create a blog, a full website, a portal, a publishing website, a web-based application, you name it!

UI stands for User Interface, which is the design of a website that consists of colors, selection of fonts, layout and the combination of all of the above.

We can create a design for you or work on an existing design. We work closely with designers to achieve the best possible outcome. We are pixel perfectionists ans stay true to the last pixel of the selected design.

The term UX describes the User Experience or in other words the user’s behaviors, actions and engagement when visiting a website. Lab21 creates eye-catching websites that are practical, user friendly and easy to navigate. This way the user gets more comfortable and interacts with the site while easily finding the information needed.

By combining all of the above, we create custom websites with thoughtful animations that best suit each project, thus making your brand unique.

A blog is an informational website consisting of posts, typically displayed in reverse chronological order, usually used for journalistic sites.

The blogs that we create are based on WordPress, perhaps the most popular open source blogging tool. WordPress is ideal as it can get heavily customized and can be also used as a CMS (Content Management System) for any website.
This gives us the opportunity to create blogs inside a website or extend a blog and add more pages and thus turn it to a website.

Lab21 creates custom themes for each project. We can create a theme for you based on our own design or build a theme based on your design and according to your project needs.

The blogs we create are optimized for best speed and security and are also SEO ready.

A web portal is usually a “bigger” website that offers a broad array of resources and services. Web portals usually offer a log in/registration system for users, which allows the site to deliver more specific content and services based on who that user is.

A web portal is a specially designed website that often serves as the single point of access to information. It can also be considered a library of personalized and categorized content.

Lab21 creates unique portals and can even create a custom user system, based on WordPress for best user experience.

Responsive Design is a web design approach aimed at crafting sites to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices.

The website’s layout and its elements adapt to the viewing environment while changing their size or position in order to fit the user’s screen.

Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices in both large and small screens. It can also help you improve your rankings in search engines.

Since the same website can be viewed by all devices there is no need for implementing different versions of the same website for various devices, such as a mobile version.

Using this technology, a website can be viewed in all devices, from desktop to mobile, in all screen resolutions.

In today’s world of smart phones and tablets, responsive design is dominating the internet.

The websites we create are responsive-ready and we make several tests to ensure the results.

In online marketing, a landing page, also known as a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation and often generate conversion rates.

Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area.

Landing pages are also used as a coming-soon website, offering the basic information to the users, until the main website is launched.

In Lab21 we can either create "static" landing pages or dynamic landing pages that offer a content management system to the client.

A Web-based application refers to any application that is accessed over a network connection using HTTP, rather than existing within a device’s memory and runs through a Web browser. An example could be a hotel management system, a book-keeping service or even a CMS.

We can create a custom web app according to your project specifications and your brief.

Nowadays, as the internet marketing is getting bigger by the minute, most websites have the need to be connected with a newsletter system. We provide the connection between the website and the newsletter tool so that users that subscribe to the site get automatically added to the newsletter tool as well.

We also create custom newsletter email templates, according to the selected design.

We can design a newsletter for you or work on a given design.

Data entry is the process of inputting data or information into the website's CMS. It can consist of any format, such as images, text, videos and files.

In Lab21 we understand how important is the content to you and your users. When building your new website, we can handle the data entry for you, thus ensuring the best results.

Should you require to transfer the contents of your existing website to your new website that we have created, we can offer solutions to get it done.

After the launch of your project we offer support and immediate bug fixes – if you manage to locate one :-).

Should you require assistance, advice or updates for your project, we are always there for you.

We consider our clients to be our collaborators and we like to keep this relationship. We offer support for our projects and always reply with respect to new requests or even changes that the client might require. We usually reply within the hour, during office hours and offer solutions to each request.




Every project is unique just like your brand. Your brand is what you stand for and the way it is presented to your clients is very essential.

For us, it is also fundamental that we understand the needs of the project, it’s size, functionalities and the target group.

All of the info above will set the course for the next steps.



By analyzing the brief we set up the client’s goals & vision. Then we are able to calculate an estimate or quote regarding the project’s cost. There is no price list as our services are bespoke.

We offer a list of services and solutions that can be customized depending on the project.

Next, we form the right team for the project, using our network of strategists, designers and creatives.



Custom Design for custom websites. We provide solutions based on your needs, paying attention to every detail of the project, so that we create digital experiences.

We can create a design for you, work with an experienced designer of our network, an agency or with a designer of your choice.



We believe that a website needs harmony between resourceful design and innovative use of technology. We select the right tools to build the website while being true to the very last pixel of the design, bringing it to life with animations and user interactions.

In collaboration with the rest of the team, we assess the result by making any alterations needed to achieve an even better UX.



We upload a demo and provide the client with a unique link where the client can see how the website looks and make any comments needed.

Next, we thoroughly test every page and functionality of the website to ensure the best result.



After all changes are made and all tests are finished we launch the website to an eligible server.

We make page speed tests and ensure that the website is fully optimized and performant with proper markup and schema tags for SEO optimization. All images that get uploaded via the CMS get automatically optimized for best performance and easier use of the CMS.

We train your team in using the CMS and offer advice regarding the future SEO and optimization.



After the launch of your project we offer support and immediate bug fixes – if you manage to locate one :-).

Should you require assistance, advice or updates for your project, we are always there for you.